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At the heart of marketing lies the art of removing obstacles that stand between your business and its customers. Is your local search engine optimization (SEO) an obstacle standing in the way of you reaching more customers for your business? 

Not all SEO is created equal. Organic and local SEO are different methods to boost a website’s visibility and rankings on search engine result pages. Organic SEO improves website visibility on search engines, while local SEO focuses on local searches to enhance a business’s visibility in a specific area.

Below, we discuss the top six ways local SEO can help your business. 

Earn more local customers

Local SEO is essential for targeting local customers. Local SEO helps you target customers in specific geographic locations based on a number of ranking factors. Higher local search rankings are valuable if you’re a small business that relies on local customers for your revenue. A restaurant with a physical location, for example.

Gain greater visibility for your business

Appearing in local search results, such as Google Maps or local directories, will help potential customers quickly find your business. This, of course, increases the chances of potential customers finding and choosing your business based on how you appear in local rankings.

Enhance your online presence

Local SEO involves optimizing your business websites, online directories, and social media profiles with accurate and consistent information about the business, including its name, address, and phone number (NAP). This step helps to create a stronger online presence that will build trust with your customers.

Mobile friendly = customer friendly

With the rise of mobile devices, being found through mobile search has become increasingly important for small businesses. A growing number of consumers use their smartphones to find local businesses while on the go. In fact, it’s estimated that approximately 67% of total web visits are mobile.

Effective local SEO ensures that your business will be quickly and easily discoverable when people search for products or services in their vicinity.

Move ahead of your competition

Optimizing for local SEO can help your business stand apart from your competitors. By appearing prominently in local search results and having positive reviews, your business can attract more customers and gain a competitive edge in your market. 

Improve customer experience

As a customer, few things are more frustrating than driving to a restaurant that you have discovered through a Google search only to find when you arrive that the hours listed on the restaurant’s GBP are wrong and the restaurant is closed, resulting in a wasted trip and an aggravated customer (you).  

Local SEO focuses on providing accurate and up-to-date information about your business. This includes the business location, hours of operation, and contact info. Keeping this information current and relevant improves the overall customer experience by making it easier for customers to find and engage with your business.

Are you ready to turn your business’s local SEO into a valuable asset rather than an obstacle? The GBP Rocket optimizes your Google business profile to help launch your local SEO! Contact us now to find out how we can help your business reach new heights.

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