Why?
Got more questions? Still wondering how and why Google data gathering affects you? Here’s some answers to common questions:
“Why is it so important to be found on Google?”
Out of the 84.2% of Americans (that’s 280 million people) who use their phones to access the internet, nearly 163 million of those users confirmed that they use a search engine at least once a month. Out of all mobile searches from all possible search engines, the data showed that people chose Google as their search browser a massive 96% of the time. Therefore, if you truly want your business to be found, nothing is more essential than an active Google presence!
“Those numbers are impressive, but how does that affect my business?”
We’re glad you asked! When it came to potential customers looking for goods and services, 93% used the internet on smartphones to discover local businesses. The most common search categories were restaurants and types of food with services close thereafter. If 96% of mobile users are using Google to search, and 93% of potential clients are using search engines to preview local businesses, the numbers speak for themselves: being as visible as possible on Google is your best chance at attracting more customers.
“Okay, so lots of people use Google to search small businesses. I get that. But how many of those searches actually turn into paying customers?”
- 90% of smartphone users report that they have not selected a particular brand (or business) whenever they perform a search for a new product or service. This presents a great opportunity for new companies who may be able to increase sales by improving their visibility and search rankings.
- When people use their phones to search for something, 70% of people take an action. That means mobile experiences and marketing is encouraging consumers to click, continue, read on, and take other valuable actions online.
- Almost 70% of smartphone users admit that they look for reviews of a business on their phone first before wanting to speak to anyone.
- The likelihood of a local search resulting in an in-store visit increases by 35% when performed from a mobile device. Many mobile users who perform a local search are looking for a place to visit that very same day or in the near future. This makes it especially important that business prioritize local SEO and find ways to remain competitive in search results performed within their area.
