Avoid Costly Mistakes: Optimize Your GBP Service Area TodayAvoid This Costly Mistake: Setting Up Your GBP Service Area Can Help Your Service Based Business

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A Cautionary Tale for “Home Based” Service Business Owners Mike had spent years perfecting his craft as an independent electrician. After working for big-name companies, he decided to go solo, launching Mike’s Ideal Kilowatt Electrical from the comfort of his home. Like many small business owners, he knew that getting his name on Google Search […]

5 Common Mistakes Tradespeople Make on Google Business Profile (And How to Fix Them)

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For tradespeople like plumbers, electricians, HVAC professionals, and contractors, a Google Business Profile (GBP) can be a game-changer. When customers need your services, they’re likely searching for “emergency plumber near me” or “HVAC repair in [city]”—and your GBP is often the first thing they’ll see. However, many tradespeople overlook key aspects of their profiles, leading […]

Why is Local SEO Important for Your Business?

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At the heart of marketing lies the art of removing obstacles that stand between your business and its customers. Is your local search engine optimization (SEO) an obstacle standing in the way of you reaching more customers for your business?  Not all SEO is created equal. Organic and local SEO are different methods to boost […]