For tradespeople like plumbers, electricians, HVAC professionals, and contractors, a Google Business Profile (GBP) can be a game-changer. When customers need your services, they’re likely searching for “emergency plumber near me” or “HVAC repair in [city]”—and your GBP is often the first thing they’ll see.

However, many tradespeople overlook key aspects of their profiles, leading to missed opportunities and lost jobs. Here are five common mistakes made by those in the trades—and how to fix them to grow your business.


1. Incomplete or Inaccurate Business Information

Having the wrong phone number or not listing your service hours could cost you customers. Many tradespeople also fail to list all the services they provide, leaving potential clients in the dark.

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2. Ignoring Customer Reviews

For trades like plumbing, electrical, and HVAC, trust is critical. Customers rely heavily on reviews to choose a service provider, especially when they’ve never worked with you before. Neglecting reviews—or failing to respond—can damage your reputation.

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3. Failing to Post Regular Updates

Many tradespeople set up their Google Business Profile and then forget about it. Without regular updates, your profile can look inactive, and potential customers may move on to a competitor.

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4. Not Targeting the Right Keywords

If your profile isn’t optimized with the terms your customers are searching for, you could be losing out on valuable leads. Many tradespeople fail to include the right keywords in their profiles.

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5. Overlooking GBP Insights

Many tradespeople don’t realize how much valuable data is available in the Google Business Profile dashboard. Ignoring this data means you’re missing out on insights that could improve your profile’s performance.

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Conclusion

For plumbers, electricians, HVAC professionals, and construction contractors, a Google Business Profile is more than just an online listing—it’s a powerful tool for attracting new customers and growing your business. By avoiding these common mistakes and implementing the fixes above, you can ensure your profile stands out when it matters most.

Managing your Google Business Profile doesn’t have to be another item on your already-busy to-do list. At GBP Rocket, we specialize in optimizing and maintaining profiles for trades like yours. Let us handle the tech side so you can focus on providing exceptional service.

Ready to get more calls and leads? Contact GBP Rocket today and let’s get your business in front of more customers!


 

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